Welcome
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Today the range of media being used by people to communicate and express themselves, through the world of picture and 3G phones, blogs and home video editing software, is already greater than the total output of all the world's TV stations.
Although the 24/7 media environment in which we live means that most people are already avid media consumers, this doesn't necessarily give us all the skills to understand, or question it, or the know-how to use it to express our own ideas.
This is what encouraging media literacy is all about, giving people the choice to communicate, create and participate fully in today's fast-moving digitial world. That is why the UK Film Council, Channel 4, the BFI and the BBC came together to form the Media Literacy Task Force and with partners ITV, Skillset, the Media Education Association and the British Board of Film Classification to launch a Charter for Media Literacy.
THE CHARTER FOR MEDIA LITERACY
